Intuit for Education
Intuit Educator Happy Hour | New Orleans, 2025
aKrewe orchestrated a high-impact networking event connecting Intuit with 100 educators during Super Bowl LIX in New Orleans. This strategic happy hour served two purposes: celebrating local teachers and introducing Intuit's new financial literacy curriculum solution.
Challenge: With just 30 days lead time, we needed to create an engaging corporate networking environment to facilitate organic product interactions while honoring educators' contributions.
Solution: We transformed Hot Tin's rooftop venue into a dynamic networking space featuring aKrewe's signature engagement strategies:
Custom Brand Integration: Our innovative "mingle bingo" activation seamlessly wove together Intuit's brand mission, financial literacy themes, and local New Orleans culture. This strategic icebreaker was custom-designed in collaboration with Intuit to:
Create natural conversation pathways between educators and Intuit team members
Prime discussions around financial literacy education
Incorporate relevant Super Bowl and New Orleans elements for local authenticity
Enable organic product introductions through structured yet casual interactions
The result was a carefully orchestrated networking environment where product discussions emerged naturally from genuine connections rather than feeling like a traditional sales pitch.
Impact: The event successfully united educators, Intuit team members, and Super Bowl activation partners in meaningful dialogue about financial literacy education. Our management of venue relationships, detailed coordination, and strategic communication earned high praise from the Intuit team.
